WISER LEADERSHIP
The Problem with Nudging
The science of unconscious behaviour change is very misunderstood but can transform organisational change
5 min readSep 2, 2021
Am I alone in thinking the ‘latest and best thinking seems to carry a label that says ‘please misappropriate me for your own ends’? The biggest victims are often hot topics — gamification, nudging, brain-friendly training, millennials, Big Data, NLP, mindfulness … need I go on?
